Around this time of year, when the fall chill begins to creep in on the country's eastern side, people start zeroing in on their strategies for the end of the year and the beginning of the next. What does Q4 have in store, and how are we effectively strategizing for Q1 in the year to come? At HANDSHOE, we think about brand strength and longevity. Even as our kids get back to school and we’re running around like crazy people to watch our traveling baseball teams win championships and (in my case) make weddings happen and plan for new babies that are about to be born, we can’t help but see the brand in just about everything. We’re steeped in it. It’s in our essence and our cells, fueled by gallons of pumpkin spice chai. Last night, I watched the movie Practical Magic in the spirit of the season. [...]