WeeCycle

CHALLENGE
WeeCycle is a Denver nonprofit organization that collects new and gently used baby gear and matches it to local families in need. WeeCycle came to Handshoe in 2013 looking for a brand presence, integrated marketing plan, and a more accurate representation of who they are as an organization.

SOLUTION
Handshoe needed to utilize WeeCycle’s existing logo, so we created a brand identity around it. We developed a color palette, typography, content, messaging, imagery style and implemented strategic marketing pieces both online and off.  Handshoe also created an identity for WeeCycle’s annual fundraiser, Blues, Brews & BBQ, and accompanying event materials including video, promotional swag, signage and print. Most recently, we completed WeeCycle’s website and are currently developing a social media marketing plan.

RESULTS
Since Handshoe and WeeCycle partnered, their visibility both locally and nationally has increased. Social media stats have risen and the organization has grown, gaining employees and a warehouse headquarters. Blues, Brews & BBQ has raised 10-15K more each year over the last four years and sponsorship has grown.

Client
WeeCycle

Services
Strategy, Brand, Web, Print

weecycle.org

WeeCycle DenverWeecycle DenverWeeCycle Denver, Blues, Brews & BBQ
WeeCycle Denver, Blues, Brews & BBQ