WeeCycle is a Denver nonprofit organization that collects new and gently used baby gear and matches it to local families in need. WeeCycle came to Handshoe in 2013 looking for a brand presence, integrated marketing plan, and a more accurate representation of who they are as an organization.

Handshoe needed to utilize WeeCycle’s existing logo, so we created a brand identity around it. We developed a color palette, typography, content, messaging, imagery style and implemented strategic marketing pieces both online and off.  Handshoe also created an identity for WeeCycle’s annual fundraiser, Blues, Brews & BBQ, and accompanying event materials including video, promotional swag, signage and print. Most recently, we completed WeeCycle’s website and are currently developing a social media marketing plan.

Since Handshoe and WeeCycle partnered, their visibility both locally and nationally has increased. Social media stats have risen and the organization has grown, gaining employees and a warehouse headquarters. Blues, Brews & BBQ has raised 10-15K more each year over the last four years and sponsorship has grown.


Strategy, Brand, Web, Print


WeeCycle DenverWeecycle DenverWeeCycle Denver, Blues, Brews & BBQ
WeeCycle Denver, Blues, Brews & BBQ