The Old Arcana
A 38-seat restaurant hidden away in a quaint Ohio village surrounded by fertile land and family farms, The Old Arcana serves freshly prepared food from scratch in a charming, historic environment. Our challenge was to brand the restaurant as an Ohio destination and gain visibility both locally and nationally to consumers and purveyors alike. The restaurant also offers cooking classes and catering for special events.
The Old Arcana is a project of passion by Handshoe cofounder, Leslie and her partner, Jeff. Handshoe created a brand identity that merges high end farm to table dining with small town folks. We created all integrated marketing aspects of the restaurant including interior design, environmental graphics, packaging, web design, social media and advertising. Our food photography is a driving force of The Old Arcana brand, and is used regularly for social media marketing and public relations.
The Old Arcana draws customers from all over Ohio and is now reaching national visibility. The restaurant has been recognized by many publications, including Ohio Magazine, and has been highlighted on food-focused television spots locally. The Old Arcana’s facebook page has reached nearly 9,000 followers in two years and is growing.