Financial Achievement Services
Financial Achievement Services (FAS) has been guiding west central Ohioans toward financial independence for over 30 years. In 2014, FAS approached Handshoe to help them through an ownership transition. Their founder was retiring and a new President was taking the reigns. Our challenge was twofold: To ensure the ongoing trust they had developed with their existing clients, and to present a new, fresh face to potential new clients that ensured continued growth of the firm for years to come.
Handshoe created a new brand presence for FAS that reflected growth and their dedication to guiding their clients through life’s many twists and turns. The resulting brand combined a visual identity with messaging that reinforced their true value: They help their clients “Navigate Life’s Experiences.” In addition to the new brand identity and messaging, Handshoe helped FAS with their launch strategy, integrating the release of the new communications tools with a year-long campaign that included PR, social media, billboards, print media and direct mail.
Post launch, we continue to work with FAS, creating their communications strategy for the year, developing their quarterly newsletter and managing their social media.