Carrie Bloomston™ is an artist, author, and entrepreneur. After owning a successful fabric design company, Such Designs, and publishing her first book, The Little Spark, Carrie came to Handshoe prepared to create her own brand that rallied around her true love: enabling creativity in others.
We created a brand identity and online presence for Carrie Bloomston™. A hand-formed logo was created out of thread, a direct tie to Carrie’s artistic roots, and shaped into a trilogy that represents the three main offerings of Carrie’s brand: Corporate Workshops, The Creative You (E-courses/Intimate Groups) and Carrie Bloomston™ products. We focused on emphasizing Carrie’s self-coined term, The Creativity Enabler, through unique messaging and offerings, a new website, and custom imagery.
Carrie’s following from her previous business converted quickly to her new brand. She now has a consistent brand presence across all marketing platforms and has begun offering Carrie Bloomston™ branded workshops and products. She is now visible and capable as a larger entity for national speaking engagements, product lines, and future books/teachings on enabling creativity.