Blue Creek Therapeutic Health Spa
Blue Creek is a Denver, Colorado based therapeutic health spa focused on whole body health and healing. Blue Creek came to Handshoe for a complete brand refresh in preparation for future growth and expansion of their business. Blue Creek had an existing logo that needed refinement, and their old website, marketing collateral and overall brand essence were outdated and not reflective of their current personality and offerings.
Handshoe refined their existing logo and created a comprehensive brand identity including color palette, typography, imagery and voice. We took the company through a complete brand envisioning session and redefined their position in the marketplace as a “therapeutic health spa” instead of an urban health retreat. The new brand was applied to print collateral, environmental signage, advertising, social media and a new website. Handshoe also refined their content and messaging allowing more visibility of their offered modalities and educational opportunities.
Blue Creek now exudes its authentic brand: a modernized yet rustic therapeutic spa located in the heart of Denver. The clinical/healing aspect of Blue Creek is now visible as are the unique offerings it has within the marketplace.