Bakehouse Bread + Cookie Company
Bakehouse Bread & Cookie Company is a privately owned bakery serving all natural, hand-made artisan breads, gourmet cookies, pastries and café sandwiches to retail and wholesale customers throughout west-central Ohio. In 2013, Bakehouse asked Handshoe to help reposition the company for future growth. We had two challenges: To create a new brand presence for the company that reflected the old-world, artisan quality of their products in a fresh, modern light and to establish measurable marketing channels that could be utilized to reach the widest number of customers at a moderate cost.
Handshoe developed a new brand identity for Bakehouse that combined powerful product photography with a hint at artisan history. The elements of the Bakehouse brand are extended throughout every element of their customer experience: product labels and packaging, website design and social media, interior environment, exterior signage and print collateral. We launched their new brand presence via social media, featuring high impact food photography that reaches their target market geographically.
In two years, Handshoe’s efforts have doubled Bakehouse’s social media following and showed consistent, measurable conversions. Bakehouse has proven consistent revenue growth of nearly 20% each year since branding and marketing efforts began. Bakehouse is a prime example of long-term partnership with Handshoe. We have had the privilege to assist in their growth for over 16 years.